On one occasion, surrounded by an amused audience, William Hunter remarked that an ice-cold beer was the only thing that could make him forget his often viewed sight of a buffalo's butt. A portly brewmaster listening intently to the brothers' colorful recollections and, having imbibed a few himself, laughed uproariously and vowed to create Buffalo Butt Beer to commemorate the posterior of the prairie's most majestic beast.
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