La fin de monde means "the end of the world" (Thanks Scottroundy) Hi. The name of "La Fin Du Monde" means "the end of the world". On the bottle, you can see Québec territorry because when the explorators came at first in America and got in Québec, they though they were approaching the end of the world as they were going deepest in America because it was getting hotter. (Thanks Francis)